
Tierris®
Transforming the Desert
Client
New Enterprise
East Innovations
Year
2025
Services
Naming
Brand Strategy
Visual Identity
Website
Product Design
Pitch
Marketing

The client came to us with a vision. No name, no identity, no assets. No problem. We delivered everything: the name itself, the visual system, the website, the satellite app.
Even pitch decks for investors and partners, and a full suite of marketing materials.
Challenge
The brand had ambition but nothing to wear it on. Everything had to be built from zero and built to last. The name needed stand out and longevity. The identity needed to be confident enough to sit inside an investor deck. And the visual system needed flex to stretch across digital, product, print, and software.
Solution
We treated the project as one connected build, not a sequence of deliverables. The name came first, and from that the strategy and identity. Then we showed how the brand could come alive: on a website, satellite app, pitch decks, launch collateral. All powered by a distinctive brand language and executed across various touchpoints from a boardroom screen to a phone in someone's hand.