KEYLEAD
AI-powered real estate, told in fifteen seconds
Client
KeyLead
Year
2025
Services
Motion Graphics
Product Promotion
Creative Direction
A series of product promotion videos for Keylead, the AI real estate platform from the team behind the @Houses Instagram network.
The ask? Five films of fifteen seconds each. All fast-paced and designed to introduce the product's core features to a scrolling audience.
Challenge
SaaS product videos usually do one of two things badly: they over-explain and lose the viewer in three seconds, or they over-style and never explain the product.
Keylead needed attention-grabbing, clear explanation and stylish execution in fifteen seconds. Five times over. Each focusing on one of the platform's five distinct features. And each film standing alone while still feeling part of one campaign.
Solution
We created a motion graphics system built around the product's UI. Kinetic typography was paced to the cut, with animated UI components flowing from feature to feature. The visual language was tight enough to hold across the full series. One film anchored the campaign. The other four completed the platform's feature set, each structured to make sense in isolation and play smoothly as a sequence.
OUR PARTNERS
