Expressvpn
150 videos in 30 days
Client
ExpressVPN
Year
2025
Services
Live-Action Production
AI Video
Motion Graphics
Creative Direction
A one-month, 150-video campaign for ExpressVPN combining live-action shooting, AI-powered production and motion graphics.
Challenge
We knew this was going to be one of our largest single-month productions to date. 150 platform-ready videos to be ready in a single month, for a global brand with an established creative bar.
The sheer volume of deliverables meant traditional production alone wouldn't keep pace. And the brand demanded work with a premium, not factory-line look and feel.
Solution
We developed a hybrid production system running three pipelines in parallel to ensure an efficient, coherent campaign.
Shoot days produced the live-action core. AI tools generated and extended sequences that would have been impossible or uneconomic to capture on camera. Motion graphics did the connecting work. And having one strong creative direction held all three together.
All 150 videos were delivered within a month.
OUR PARTNERS
