PILATES ACADEMY
Five branches, one operating system
Client
Pilates Academy Dubai
Year
2024 to present
Services
Social Media
Website
App Design
Brand Graphics
Brochures
Shoot Production
Meta Ads
An ongoing brand and content programme for one of Dubai's most established Pilates schools.
The client needed social content for five branches, plus website support, a new app for the teacher training programme, brand graphics, brochures, shoot direction and Meta ad campaigns. Quite a lot, then.
Challenge
With one brand needed across five branches, our work had to deliver consistency in multiple locations. All while staying specific enough to drive bookings at each branch.
The teacher training programme needed a digital home. A constant stream of print and shoot deliverables was required, and a paid social budget had to perform using the same content as the organic feed.
Solution
We treated Pilates Academy as a single operating system. We developed a monthly content production schedule with shared brand standards and branch-specific overlays.
The custom app we delivered for the teacher training programme gave the academy a dedicated education and recruiting channel. Brand graphics, brochures, and shoot direction were created to support the core. Meta campaigns ran on the same library, so paid and organic content complemented each other rather than competed against each other.
OUR PARTNERS
